LUXIAUR

LUXIAUR approached Markov & Partners with a clear vision:

to create a premium silk brand that feels refined, modern, and unmistakably high-end. Our role was to translate that vision into a complete brand and digital presence that could compete at an international level.

We began with brand development, defining the tone, values, and visual direction. This included crafting a clean, minimal identity system centered around elegance and calm luxury. We developed the full brand kit—color palette, typography guidelines, iconography, packaging direction, and creative guidelines that ensure consistency across every touchpoint.

From there, our team designed and built the full eCommerce experience on Shopify. We created a modern, conversion-focused website that reflects the premium nature of the products: smooth navigation, minimalist layouts, luxury photography, and a strong emphasis on storytelling. Every section—from the hero banner to the product pages—was crafted to communicate quality, purity, and attention to detail.

We also handled product structuring and UX, including custom layouts for the True Silk Pillowcase, Sleep Mask, Turban, and Silk Travel Case. The site features color swatches, refined product photography placement, and a seamless mobile-first design. Additional features include upsell logic, responsive bundling, a wishlist option, and an optimized checkout journey.

Beyond design and development, we established LUXIAUR’s brand positioning and messaging: clear, minimal copy emphasizing the benefits of 22-Momme Certified Organic Silk, Oeko-Tex standards, and the brand’s commitment to beauty through rest.

The result is a cohesive premium brand and a high-performing eCommerce platform ready for scaling. LUXIAUR now stands as a fully formed luxury identity — built from the ground up to convert, grow, and dominate its niche.